Posted by Glen Sears | August 19, 2015 2:34 pm | No Comments
Next Big Sound, a digital music analytics firm recently acquired by Pandora, made headlines last week with the release of its report “Data To Date: The Rapid Rise of Social and Streaming.” This in-depth report examines how digital music is streamed and how it is shared.
The report, which analyzed over one trillion plays across 7 major services, put real data to many of the suspicions held about digital music. It’s growing rapidly, videos carry huge weight, and being a huge pop star all but ensures you continue to be a huge pop star.
While the report is easy-to-read and well-formatted, it is also long. We decided to pull what we feel are the most important parts of the report and compile them here.
1. More digital music was streamed in the 1st half of 2015 than in all of 2014.
Anyone with a Spotify or Apple Music account knows just how prevalent streaming music has become. What’s surprising is the almost unbelievable speed at which it is growing. The 1,032,225,905,640 plays dwarfs 2014’s 434,695,663,626, with 4.5 months still left in the year.
Part of this play data can likely be attributed to the inclusion of Pandora’s venerable streaming radio service, but even so the numbers show just how fast digital music streaming is skyrocketing.
2. If you’re an artist building your brand, you need to use Instagram daily.
When considering social media for musicians, no platform showed the massive growth of Instagram. Monthly new follows for artists were up an astounding 455%, from 51m in June 2014 to 283m in May 2015.
Artists can use the platform to give listeners and fans a glimpse into their lives. Fetty Wap (known for his breakout hit “Trap Queen”), is a prime example of this phenomenon, adding 1.1m new followers since the beginning of 2015.
3. Latin artists are disproportionately popular on Facebook.
A strange anomaly in the NBS data, Latin artists provided a social media surprise. With most Latin artists making up around 2% of activity across social media channels, Facebook activity for the genre is more than double at 5%.
Additionally, of the 10 artists that attracted the highest number of page likes, 50% were in the Latin genre. Nicky Jam added more than 14m Likes in just six months.
4. Soundcloud is still a major player and growing — even with the controversy.
With recent news that Soundcloud struck a deal with Universal Music Group, its days as a copyright Wild West may be coming to an end. But that didn’t stop the streaming service from tallying an explosion in plays, growing from 2.5b in June 2014 to 4.9b in May 2015.
This would seem to suggest that hesitant rights owners like Sony may find themselves reluctantly striking Soundcloud deals in order to get their share of the action. These deals, however, could also cannibalize a user base accustomed to receiving the service for free.
5. Undiscovered artists are gaining notoriety not from their own videos, but from videos using their songs.
Liv Buli, the public report’s author, calls YouTube song-in-video detection “one of the more telling metrics” about fan engagement. In theory, using an artist’s track in your own content is considered “next-level” engagement.
To this end, undiscovered artists like Halsey are finding major success on the platform even without doing the work directly. Three of their songs breached the Top 10 list of unsigned artists whose music is being used widely on the network.
Posted by Glen Sears | August 17, 2015 10:50 am | No Comments
Story of the Week
Next Big Sound Releases “Data To Date: The Rise of Social and Streaming” Report
Read More: http://bit.ly/1UOKZfV
Hot on the heels of Berklee’s report on transparency in the music industry, Pandora-owned digital music analytics firm Next Big Sound released their own report on streaming music and how we share music socially. To create this report NBS analyzed one trillion plays across YouTube, Vevo, Vimeo, Spotify, Rdio, SoundCloud, and Pandora.
“What really blew our minds when tallying these totals was that the number of online plays in just the first six months of the year far exceeds what we tracked in all of 2014, even before the addition of Pandora’s data. And social is growing like a weed as well. We tracked close to 14 billion new followers, page likes, and stations added in the first half of the year, already more than three quarters of the total from last year.
Let’s take a moment to consider what impact this could have on the music industry at large. For musicians, their piece of the streaming pie will only continue to grow, let’s shift our focus from the decline in sales, and instead focus on maximizing digital revenue from streaming and social interaction with fans.”
Other Important Headlines
Berklee’s Rethink Music Releases Fair Music Report Followup – According to Allen Bargfrede, “in spite of living in an age where music is more accessible than ever before, the commercial end of the business has a long way to go as far as getting artists the money they deserve.” Read more
SoundExchange Launches PLAYS Search Engine – Money earned from digital plays often, for one reason or another, ends up in the wrong hands, and even services like SoudExchange can misdirect funds. Enter the PLAYS Search Engine, a tool which allows artists to track where their money is going. Read More
What Apple Music’s 11 Million Trialists Really Mean – How successful has Apple Music actually been? While an initial report of 11 million trial subscribers certainly looks good on paper, the question remains over how many of these trial users will turn into paid subscribers. Read More
Sillerman’s Bid to Take SFX Private Fails, Stock Tumbles – Sillerman’s offer of $5.25 per share for the company became increasingly untenable as the stock continued to decline to its current $1.55 per share — a 20.1 percent decline from Thursday’s closing price. SFX has released a statement on Friday saying it is exploring “strategic alternatives” for its future. Read More
EDM Artist Laidback Luke Pens Op-Ed On Pay to Play for Festival Lineups – “Corporate investors are now involved and they often extend offers to promoters that they can’t refuse. Such investments require return, and lineup strategy and conversation gets weighed down even more by charts and apps that continuously poll the audience about what they like, who they are going to see on the day, and what they want and appreciate.” Read More
Rdio Announces Live Broadcast Radio Function With 500 U.S. Stations Onboard – The partnership with Cumulus Media includes Los Angeles’ 95.5 KLOS, San Francisco’s KFOG, and New York’s NASH FM 94.7 all stations now operating on the Rdio platform. Read More
Columbia House, Former ‘Music Club,’ Files Chapter 11 Bankruptcy – Columbia House was once famous for operating a mail-order business that enticed consumers with the prospect of “11 records or tapes for $1.” Now the company finds itself in massive debt to the people who once provided its products—labels. Read More
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